Experience AMG

AMG Driving Academy


AMG Driving Academy An offer from AMG Experiences GmbH.

The AMG Driving Academy combines unique AMG performance with unforgettable experiences at Europe's most beautiful locations. For over 50 years, Mercedes-AMG has stood for passionate performance. You can experience this special feeling on world-famous race tracks, picturesque country roads and in beautiful Swedish Lapland. We show you driving fun, lifestyle and motorsport in their purest form. Our diverse training and events offer the right programme for every taste and level of experience.

AMG Driving Academy


AMG Driving Academy An offer from AMG Experiences GmbH.

The AMG Driving Academy combines unique AMG performance with unforgettable experiences at Europe's most beautiful locations. For over 50 years, Mercedes-AMG has stood for passionate performance. You can experience this special feeling on world-famous race tracks, picturesque country roads and in beautiful Swedish Lapland. We show you driving fun, lifestyle and motorsport in their purest form. Our diverse training and events offer the right programme for every taste and level of experience.

The image shows a snapshot of an AMG Driving Academy event.

AMG Winter Experience.

The image shows a snapshot of an AMG Driving Academy event.
The image shows a snapshot of an AMG Driving Academy event.

AMG Winter Experience.

When the temperatures drop, the pulse rises: High up in the north, in Swedish Lapland, it's hot on the ice and snow. On the perfectly prepared slopes, you can enjoy driving fun on a whole new level and train your driving skills in a unique ambience: drift around the bends on a frozen lake and experience the fascination of AMG between glittering ice crystals and dreamy powder snow.

*You will be redirected to the site of the tour operator AMG Experiences GmbH. AMG Experiences GmbH is an external and independent tour operator that organises and runs the Driving Experience events of the AMG Driving Academy. AMG is a Mercedes-Benz Group AG brand and is used under licence by AMG Experiences GmbH.

AMG Retail Touchpoints


Enter the world of AMG Performance.

AMG Retail Touchpoints


Enter the world of AMG Performance.

The image shows an AMG Performance Centre.
The image shows an AMG Brand Centre.
The image shows an AMG Experience Centre.

You don't buy a Mercedes-AMG on a whim, but above all out of enthusiasm and passion. This is precisely what the more than 580 AMG Performance Centres worldwide with their first-class sales and service experts are geared towards. Here, the pure enthusiasm for the brand and motorsport is conveyed to visitors with exclusive equipment and high-quality materials, with emotional motorsport attributes and cross-media presentations as well as a selection of our vehicles. The five independent AMG Brand Centres worldwide and the first AMG Experience Centre (Zhejiang, China) complement the AMG dealer network.

AMG Private Lounge


The exclusive Mercedes-AMG community.

AMG is passion, performance, luxury. The AMG Private Lounge is all this in the digital world - and more: a sworn-in community, a meeting place of enthusiasts, a glossy magazine, an event centre, an exclusive boutique, a news channel. Simply THE central contact point for fans and drivers from all over the world to share their passion for AMG.

AMG Private Lounge


The exclusive Mercedes-AMG community.

AMG is passion, performance, luxury. The AMG Private Lounge is all this in the digital world - and more: a sworn-in community, a meeting place of enthusiasts, a glossy magazine, an event centre, an exclusive boutique, a news channel. Simply THE central contact point for fans and drivers from all over the world to share their passion for AMG.

The image shows a front view of a Mercedes-AMG GT R.

You can look forward to exclusive content.

The image shows David Coulthard next to the Mercedes-AMG Project ONE.

You can look forward to exclusive content.

As a registered fan, you get access to customised content and are always in pole position for news from the world of AMG:

  • Fascinating stories about people, technology and lifestyle
  • Special fan offers such as virtual factory tours in Affalterbach
  • Insights from the AMG world such as digital vehicle premieres

Share your passion with the community.

The image shows a woman driving a Mercedes-AMG vehicle.

Share your passion with the community.

Do you own a Mercedes-AMG? Then we offer you further exclusive offers in the AMG Private Lounge:

  • Access to the Private Lounge Forum, the unique discussion platform
  • Exclusive events for Private Lounge members, such as race track training sessions, "AMG's & Coffee" meetings and even performance dinners

Stories


The unique world of Mercedes-AMG.

We tell passionate stories full of performance and experience the AMG lifestyle together with you. Immerse yourself with us in the unique world of Mercedes-AMG.

Stories


The unique world of Mercedes-AMG.

We tell passionate stories full of performance and experience the AMG lifestyle together with you. Immerse yourself with us in the unique world of Mercedes-AMG.

The image shows model Jessica Hart in front of a Mercedes-AMG.
The video shows model Jessica Hart and her passion for AMG.
Watch again

Between the catwalk and the race track:
You might think it's a fairytale story. But it took years for the Australian model to admit to herself that her passion lies outside the fashion industry.