Experience AMG

AMG Retail Touchpoints


Enter the world of AMG Performance.

AMG Retail Touchpoints


Enter the world of AMG Performance.

The image shows an AMG Performance Centre.
The image shows an AMG Brand Centre.
The image shows an AMG Experience Centre.

You don't buy a Mercedes-AMG on a whim, but above all out of enthusiasm and passion. This is precisely what the more than 580 AMG Performance Centres worldwide with their first-class sales and service experts are geared towards. Here, the pure enthusiasm for the brand and motorsport is conveyed to visitors with exclusive equipment and high-quality materials, with emotional motorsport attributes and cross-media presentations as well as a selection of our vehicles. The five independent AMG Brand Centres worldwide and the first AMG Experience Centre (Zhejiang, China) complement the AMG dealer network.

AMG Private Lounge


The exclusive Mercedes-AMG community.

AMG is passion, performance, luxury. The AMG Private Lounge is all this in the digital world - and more: a sworn-in community, a meeting place of enthusiasts, a glossy magazine, an event centre, an exclusive boutique, a news channel. Simply THE central contact point for fans and drivers from all over the world to share their passion for AMG.

AMG Private Lounge


The exclusive Mercedes-AMG community.

AMG is passion, performance, luxury. The AMG Private Lounge is all this in the digital world - and more: a sworn-in community, a meeting place of enthusiasts, a glossy magazine, an event centre, an exclusive boutique, a news channel. Simply THE central contact point for fans and drivers from all over the world to share their passion for AMG.

The image shows a front view of a Mercedes-AMG GT R.

You can look forward to exclusive content.

The image shows David Coulthard next to the Mercedes-AMG Project ONE.

You can look forward to exclusive content.

As a registered fan, you get access to customised content and are always in pole position for news from the world of AMG:

  • Fascinating stories about people, technology and lifestyle
  • Special fan offers such as virtual factory tours in Affalterbach
  • Insights from the AMG world such as digital vehicle premieres

Share your passion with the community.

The image shows a woman driving a Mercedes-AMG vehicle.

Share your passion with the community.

Do you own a Mercedes-AMG? Then we offer you further exclusive offers in the AMG Private Lounge:

  • Access to the Private Lounge Forum, the unique discussion platform
  • Exclusive events for Private Lounge members, such as race track training sessions, "AMG's & Coffee" meetings and even performance dinners