Mercedes-Benz has a global involvement in the fashion world. The two have a common passion for style and good design. For this reason, Mercedes-Benz has been actively engaged in the international fashion world for many years now. Most importantly as the headline sponsor of the most important fashion events around the world: the Mercedes-Benz Fashion Week in New York, Berlin and Beijing; and as sponsor of the fashion weeks in Paris, London and Milan. In total, the automotive manufacturer is involved in fashion industry events in over 30 countries around the world.
This should come as no surprise: after all, attractive cars and fashion have a lot in common: the love of elegance, the striving for innovation and the uncompromising search for perfection.