The Advanced Design Center in Sindelfingen is a Mercedes-Benz design think tank. Beauty acquires deeper significance by embodying a future vision. Designers in Sindelfingen are inspired by this spirit on a daily basis and work on the automotive portfolio of the future.They translate personal and cultural inspirations into visions of future mobility and allow their ideas free rein in the process: this is where show cars, research vehicles, product and design suggestions are born. It is where the decision is made about the brand's design idiom in 20 or 30 years.

Sindelfingen is where all the other strands from the other Advanced Design Studios around the globe come together.This is ensured by maintaining close and regular contact: The heads of the Mercedes-Benz Advanced Design Centers in Italy, China and the USA are regularly invited to Germany. As a rule, all take part in the early stages of a vehicle project. And in the design of series-production vehicles the international influences also come to bear.